Eaglecom Updates

Latest News and Insights from Eaglecom Marketing
17 July 2015

Strategic Alliance with Graf-Martin Communications

Eaglecom Marketing has provided media planning and buying services to Christian ministries in Canada for almost 20 years. Since 1996, the Eaglecom team has come alongside organizations that convey life-changing messages to Canadians by negotiating and developing partnerships between the ministry and the media. It has always been our goal to enhance relationships by working “in the middle” for all parties. It is our responsibility and privilege to ensure that the ministry is getting the very best value for every dollar invested and that the media partner is affirmed for their partnership.

Over the past year, Eaglecom has been working with other communication providers to enhance the overall package of services that we provide to our clients. We will continue to provide excellent media buying services “in-house” along with program and creative distribution, bookkeeping, promotional and event planning services. We have however identified certain services that we believe would be most appropriate to access through other companies due to their strength in their respective fields.

We are especially excited about the relationship that we have built with Graf-Martin Communications to provide extended consultation to our clients, specifically in the area of Public Relations and Church & Key Influencer engagement. Over the past 6 years, Graf-Martin Communications has gained the reputation of being the go-to publicity agency for the Canadian faith market. Ellen and her team enjoy working on a wide range of projects, implementing strategic publicity and marketing campaigns for a diverse group of authors, publishers, filmmakers, non-profit organizations, and Christian ministries. They design and develop comprehensive nation-wide campaigns, which may include event creation and promotion, securing of television and radio interviews for their clients, client coaching, press release creation and distribution.

GMC

As we know that a great deal of publicity now happens online, Graf-Martin’s integrated publicity and marketing strategies have strong components of social media consulting, influencer engagement, online “street teams” and blog networks, content creation, and brand strategy.

Eaglecom considers these added services to be valuable and appropriate additions to a media campaign. For this reason, we have formed a strategic alliance with Graf-Martin in order to offer these specific disciplines to our clients.

Eaglecom will continue to coordinate complete communication plans for our ministry clients in Canada and when appropriate, we will introduce a public relations component. This won’t be cumbersome for our clients; rather we will orchestrate all facets of the campaign and make sure that all messages work together and for the benefit of the organization.

Our experience working together with Graf-Martin in the past year has been productive and complimentary and we now have experience with developing coordinated communications plans that effectively reach desired target audiences through various mediums. Our teams’ strengths complement one another and we have been able to produce remarkable results.

Together, Eaglecom and Graf-Martin bring you a collective team of up to twenty professionals who can provide an integrated publicity, marketing, and media package of services to the Canadian faith market.

With our separate agencies now working in intentional coordination with each other, clients will experience the benefit of opting to have all of their marketing efforts fully integrated, accessing a deep pool of proven expertise, reducing project management time, maximizing opportunities and stretching budget dollars. Eaglecom and Graf-Martin have not merged and have no ownership arrangement; rather we recognize that each team has specific expertise that can complement the other. We look forward to presenting these options to our clients as we discuss communication strategies together.

For more information on how this new strategic alliance may benefit your marketing and media campaigns, please contact us at: info@eaglecom.marketing or call at 604.948.8610.

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